KIERIN Brand & Style Guide
KIERIN BRAND GUIDE · CURRENT
American Perfumery at its Finest.
This guide replaces the creative direction of earlier KIERIN NYC materials. Use the current approved assets and naming shown here and in the KIERIN Content Library.
Brand name
Use KIERIN or KIERIN Fragrances. Do not use “KIERIN NYC” as the current brand name in marketing copy.
Approved brand line
American Perfumery at its Finest.
The former “NYC Vibes…” line is retired and should not be used.
Core technical palette
#FFFFFF
#000000
#BCBEC0
Typography
The legacy technical specification identifies Bank Gothic Light/Regular for brand/tagline treatments and Avenir Medium/Light for supporting copy. Use supplied production artwork for logos rather than recreating the wordmark from type. Digital site typography may follow the approved Shopify theme system.
Current visual direction
Editorial first
Use expressive product-in-scene, art, ingredient and lifestyle imagery. Technical packshots belong in the packshot resource area; they should not dominate customer-facing social content.
Color with intent
Build harmony around each fragrance's art and palette. Color is part of KIERIN's Art of Synesthesia language, not decoration added at random.
Current packaging only
Do not use discontinued bottle formats in new marketing. Use current approved bottle and packaging imagery from the Content Library.
Voice
Modern, sensory, confident, art-minded and human. Avoid imitation language, “dupe” positioning, hard-sell clichés and generic luxury superlatives.
Logo & artwork use
Use only current logo/monogram files supplied by KIERIN. Do not stretch, redraw, recolor or place them over visually conflicting backgrounds. For professional or paid advertising, use of KIERIN logos, trademarks and brand keywords requires written approval.
Open KIERIN Content Library →